Award Winning Bridal Boutique. Trusted Supplier with I Do Exclusive Supplier Club
About Us
About Wedding Vows – Bridal Boutique in Rotherham
Welcome to Wedding Vows, an award-winning, independent bridal boutique based in Hellaby, Rotherham, South Yorkshire. Established in 2013, we are proud to be one of the longest-established bridal shops in the area, with over 13 years of experience helping couples find the perfect look for their wedding day.
We offer a beautiful collection of designer wedding dresses to suit a range of styles, sizes and budgets. With gowns available to order or purchase off the peg, including selected dresses available to take home straight away, we are here to make finding your dream dress an exciting and enjoyable experience.
Our friendly and experienced bridal consultants offer a relaxed, personal service, taking the time to understand what you are looking for and helping you find a dress that makes you feel amazing. Payment plans are also available on most bridal gowns, helping you spread the cost to suit your circumstances.
We also have a lovely selection of bridesmaid and flower girl dresses, available in a fantastic choice of colours, fabrics and sizes, with customisable options available on many styles.
Our suit hire and purchase service caters for weddings and a wide range of other occasions, including proms, races, funerals, black-tie events and cruises. With a choice of styles and materials, our dedicated menswear consultants are on hand to help with your suit selection and fittings.
Find Us in Rotherham
We are conveniently located in Hellaby, Rotherham, just off Junction 1 of the M18 and close to the M1, directly opposite Hellaby Hall Hotel.
We have free parking directly outside the shop and easy access from the main road, making us convenient for customers travelling from Rotherham, Sheffield, Doncaster and across South Yorkshire.
At Wedding Vows, we're passionate about providing a friendly, personal and relaxed boutique experience and would love to welcome you to our bridal shop.
Wedding Vows – helping you find the perfect look for your perfect day. 🤍
Paula – Owner
Paula is the owner of Wedding Vows, opening the boutique in 2013 after taking the leap to follow her dream of owning her own bridal shop.
With over 35 years of experience in the bridal industry, Paula brings a wealth of knowledge, experience and passion to every appointment. She is dedicated to making your wedding dress shopping experience as special and magical as possible, going above and beyond to ensure every customer receives the very best personal service.
As well as her extensive bridal knowledge, Paula is a highly skilled seamstress, with a natural talent for alterations and customisation. Her eye for detail and understanding of how a gown should fit and fall means she can help bring those finishing touches together to create a look that is truly perfect for you.
For Paula, there is nothing better than seeing a bride find 'the one' and helping make her vision for her wedding day a reality. 🤍
Natalie – Shop Manager
Natalie joined the Wedding Vows team in December 2016 and is our Shop Manager, playing a key role in keeping the boutique running smoothly behind the scenes and in the shop.
Working across all areas of the boutique, you’ll often find Natalie in our Suit Hire Department helping customers choose the perfect suits, or busy behind the scenes in the office.
Natalie manages our social media marketing and advertising and is also our main point of contact with our suppliers. She keeps a close eye on the latest bridal, bridesmaid and menswear trends, helping us keep our collections and ideas fresh and up to date.
An invaluable member of the Wedding Vows team, Natalie brings great organisation, knowledge and creativity to everything she does.
She also works alongside Jodie creating our TikTok videos – although you’ll notice Natalie is very good at staying behind the camera rather than appearing in front of it! 😂🤍
Jodie – Suit Hire & Bridal Consultant
Jodie joined the Wedding Vows team in January 2022 and has quickly become an invaluable part of the boutique.
Jodie mainly works within our Suit Hire Department, helping customers find the perfect suits for their wedding or special occasion, but you’ll also see her working across our Bridal and Bridesmaid departments.
Alongside Natalie, Jodie plays a big part in creating our social media content for TikTok, Instagram and Facebook, bringing plenty of creativity and fun to our online presence.
Jodie is also responsible for our shop window displays and always does an amazing job of creating eye-catching displays to showcase our latest dresses and collections.
Whether she’s busy creating our latest TikTok, putting together a new window display or modelling one of our beautiful gowns, Jodie certainly keeps herself busy at Wedding Vows! 🤍
Leanne – Bridal Consultant
Leanne is the newest member of the Wedding Vows team, joining us in January 2026.
Starting a new career within the bridal industry, Leanne has quickly settled into her role and is proving to be a fantastic addition to the team. She is a quick learner with a natural enthusiasm for bridal, and is developing her knowledge and skills across all aspects of the role.
You’ll mainly find Leanne working within our Bridal Department, helping brides enjoy their wedding dress shopping experience, although she also occasionally looks after our bridesmaid appointments.
We’re loving having Leanne as part of the Wedding Vows family and watching her grow in confidence and experience – and we hope she’s enjoying her new career as much as we’re enjoying having her with us! 🤍
Mandy – Founding Team Member
Mandy has been part of the Wedding Vows family since day one, joining Paula when the doors first opened in 2013. Since then, she has become a much-loved and cherished member of our team, sharing in so many special moments and memories with our brides and their families over the years.
Although Mandy has officially retired in 2026, we’re not quite ready to let her go! We still call on her whenever we need an extra pair of hands, so you may still spot her around the boutique from time to time.
After so many years as part of the Wedding Vows journey, Mandy will always be a very special part of our team. 🤍